This month I got struck by social media and it’s importance in future business networking and advertising. While few people still use TV, radio and newspapers, most of us have moved to world wide web.

I listened to really good video conference from HubSpot few weeks ago – marketing in recession webinar. They have different webinars over the site about blogging, reading and advertising online. I would recommend those as they are quite good. Or just subscribe and watch them later.

Social media is getting more and more advertised even in events around the Ireland. For example, I went to mini conference and expo for digital media companies last week. I was amazed by Sofia’s Diary presentation and how they in such a short time have made it so popular. It’s quite amazing phenomena that should be adopted by everyone. World already is made of digital content, we spend hours and hours of our time just browsing Internet.

The most challenge for me at the moment is:
1) Reserve time to read all stuff over the web
2) Reserve time to create something over the web (which comes after first point, because to write stuff people are interested in, you have to know what they are interested in)
3) Reserve time to build profile online (by building profile I understand – advertising content I created over different social media channels, answer to people in forums and blogs, connect to everyone and just let people know me)

When you have your own business there is so much things you want and have to do that sometimes priorities slip. Maybe I should just reserve one day per week for social media?